There’s an added bonus when working for a client that’s outside the UK. It’s an opportunity to work with a different set of cultural parameters, whilst being careful not to fall into the realms of cliché.

The Verona Group are Finnish wealth planning experts, focused on building sustainable growth for their customers at all stages of the business and entrepreneurial life cycle.

Though my task was to devise a new brand identity for the Verona Group, they also welcomed my ideas and thoughts around constant change (with a hopeful but sadly unfulfilled photography excursion to Finland) – because change is the inevitable fact of everything in life.

Kaikkea kivaa! (All fun stuff)