For many customers, being sold financial services and products holds as much interest as unblocking the bathroom sink, both a bore and a chore but an important necessity all the same. However, we all know that having any kind of financial insurance or safety net always proves a wise decision once those unforeseen events appear.

‘Just in case…’ was a regional campaign that went to the heart of many people’s concerns. The objective was to get people into a Saffron Building Society (SBS) branch to talk with one of their approved IFA’s about investments, retirement, protection and tax planning, just in case their own futures were to change unexpectedly.

The only complaint SBS received was evidently from the last of the Victorians who found the celebratory photo of an expectant mother, somehow offensive.

Apart from that, all three campaign images were very positively received and according to our client, created the required footfall.