Not too long ago, with the advent of the web and all things digital that dominate marketing communications today, the demise of print was predicted.

So I ask myself, why is it that I have created more magazines and publications these last five years than I have done over the last decade and a half?

The newest addition to my FSC approved publications is this quarterly magazine for Schroders Personal Wealth, distributed by post to 40,000 homes.

‘Personal’ is a magazine full of informative articles and case studies to bring more clarity around the complexities of all things financial, and ultimately, to ensure clients have a better understanding of how to make the most out of their money.

In my opinion, having a physical publication sent through the normal postal service is more personal than an URL link in an email.