Every industry has its own language, with phrases, keywords, specific acronyms and understanding, that’s often baffling to the rest of humanity. So, when looking to recruit experienced surveyors who are truly in the know, how about creating a digital campaign that puts everyone to the test, filtering out those who are perhaps still wet behind the ears. For example… do you know a butt-joint from an elbow bend?

I also proposed some social media videos based around the quiz show Mastermind, but we couldn’t finish what we started… to turn a well known Magnusson phrase on its head.

All the people in this campaign were actual e.surv surveyors. No stock imagery, no models, no AI.