• Art direction
  • Animation
  • Copywriting
  • Filming
  • Post-production
  • Storyboarding

Incorporating video into your marketing strategy mix

It is a well-known fact that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. It is also a known fact that posts and websites gain a great deal more traction and search engine ranking than those without.

However, it will only succeed if the quality is high and the content is relevant and interesting. We’ve all seen enough videos to know this is not always true. So, don’t just create film for the sake of upping your clickbait for the short-term. Make it count. Think about how film content can make a positive impact on your brand for the longer term.

“Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text.”

Over the past decade, working for past creative agencies, Graham has directed a number of videos for Rothschild, Legal & General, Esurv and BCMGlobal, as well as written, storyboarded and directed a variety of B2B explainer animations for DigitalMove, Newcastle Building Society and a number of startups.

He knows full well how to plan and manage the whole process from start to finish and how to work with film crews to get you the content you wish. So, give us a call if you need any advice or help.