However, the hardest part may be convincing a client – tied up by that same convention – to hedge their bets on something less predictable and familiar, though of course, doing something predictable certainly provides an assurance which is warmly welcomed in the financial sector.
The fourth client I alluded to at the beginning was hoping to launch a new Scottish ethical stock exchange for which I created an identity based on ancient ogham writing. Unfortunately the project never got off the ground and no further than the agreed branding.
