Graham Barker-Daniels

Founder & Creative Director

A good understanding of how everything joins together.

Graham is the founder of Brandpurpose and an experienced creative director with over three-decades of brand experience in London agencies, working across many specialist areas that include branding, digital media (web, video, animation), print, events and campaign advertising.

“To date, he has been instrumental in over 50 brand identity projects, many of which are still going strong in the UK, USA and European mainland.”

Over the last two decades he has been instrumental in growing B2B client accounts, enabling businesses big and small, to evolve their brands in ever-changing and very unpredictable markets.

Graham has a good understanding of how everything joins together in terms of devising and employing a brand or a marketing strategy across any media platform. He also has a sixth sense of knowing how and when to conform to guidelines, how to bend the rules and, occasionally when to break them.

To date, he has been instrumental in over 50 brand identity projects, many of which are still going strong in the UK, USA and European mainland – though he greatly suspects many need a refresh sometime soon. (You know who you are, so please get in touch!)

Looking to the future, his aim is to apply all his experience and resourcefulness for businesses and organisations that see themselves as gamechangers, promoters of sustainability, instigators of ethical practice or a cause for good, both social and environmental.

The stuff he greatly cares about and the added-value this brings to world.

Case study overview

The value of video and animation

Organisations I have worked

"Have you ever met a designer who's actually read what they're designing? Thought not. That's why, time after time, I choose to work with Graham. Graham is an excellent designer. But he's also an excellent communicator too, whose main concern is what the piece actually says to people, whether verbally or non-verbally."

"Graham is a very passionate designer who approaches all projects with enthusiam. He has the ability to tackle briefs with a broad range of skills, that he can turn his hand to. Best of all, he has a good sense of humour.'

"Graham was a pleasure to work with, creative and intelligent in his thinking. And always good fun."

"When it came to needing a rebrand and a new website, Graham understood exactly what to do. He took time to fully understand my business and listened carefully to my needs along with my styling likes and dislikes. Coupled with his clearly evident natural creativity, he developed a strong and impactful website and a brand that holds its own amongst competitors, as well as positively capturing me and my work for my prospective clients. I wouldn't hesitate to recommend him."

"Graham is a creative and reliable designer, and a pleasure to work with. He has been very responsive and quick, and has reacted with equanimity and stoicism to our endless amendments and changes of direction. Very happy to recommend him."

So, how can I help you today?

with(at)brandpurpose.co.uk

Founder & Creative Director

Graham is the founder of Brandpurpose and an experienced creative director with over three-decades of brand experience in London agencies, working across many specialist areas that include branding, digital media (web, video, animation), print, events and campaign advertising.

“To date, he has been instrumental in over 50 brand identity projects, many of which are still going strong in the UK, USA and European mainland.”

Over the last two decades he has been instrumental in growing B2B client accounts, enabling businesses big and small, to evolve their brands in ever-changing and very unpredictable markets.

Graham has a good understanding of how everything joins together in terms of devising and employing a brand or a marketing strategy across any media platform. He also has a sixth sense of knowing how and when to conform to guidelines, how to bend the rules and, occasionally when to break them.

To date, he has been instrumental in over 50 brand identity projects, many of which are still going strong in the UK, USA and European mainland – though he greatly suspects many need a refresh sometime soon. (You know who you are, so please get in touch!)

Looking to the future, his aim is to apply all his experience and resourcefulness for businesses and organisations that see themselves as gamechangers, promoters of sustainability, instigators of ethical practice or a cause for good, both social and environmental.

The stuff he greatly cares about and the added-value this brings to world.

Case study overview

Customer engagement

Print is not dead

Education for all

The value of video and animation

Building brand equity

Global finance

Mortgage intermediaries

Creating social engagement

Creating assurances

Organisations I have worked