There are many players in the mortgage intermediary space, from individual brokers to national and local building societies up and down the country. Over the last decade and a half, Graham has worked with many of the UK’s largest providers of residential property risk experts and residential surveying services, which includes Legal & General, Esurv, DigitalMove and Newcastle Building Intermediaries.

Every industry like residential property surveying, has its own language, phrases, keywords, specific acronyms and understanding, that’s often baffling to the rest of humanity. So, when creating a recruitment campaign for Esurv to attract experienced surveyors who are undoubtedly in the know, I devised a social media campaign to put even the most experienced person to the test by asking very specific questions… “do you know a butt-joint from an elbow bend?“

Very few people, even on University Challenge would know the answer – but a seasoned surveyor would.