- Identity
- Brand guidelines
- Website
- Marketing templates
Redefining NIL opportunities for US student-athletes.
Putting the 8-hour time difference to one side, the ‘Eksperience’ rebrand was an opportunity to work with a team of professionals across both sides of the pond, in London (which included myself and GMS Partnership) and Santa Barbara in California.
Eksperience is a revolutionary white-label platform, created to help all student-athletes connect with fans, monetise their name, image and likeness (NIL), and build their long-term personal brand equity.
“It’s all about turning a small-league platform into a top-league winner.”
The brief was simply to turn a small-league platform into a top-league winner by creating a dynamic new brand with a strong affinity to the US sports sector and universities; their alumni and student-athletes along with attracting the interest of major investors.
The NIL market (which allows student-athletes to benefit from their own brand whilst still at college) was only given the thumbs up by the NCAA as recently as June 2021. There are already several contender platforms jostling for pole position.
Eksperience was created by Austin Eskler, a former footballer for the Western Colorado Mountaineers.
